Meet the “grups.“ They are in their 30s and 40s, they act more like 20-somethings, but with plenty more cash. They have been credited with killing off the generation gap as they redefine age, and as their ranks swell, advertisers are taking note.
They want to know what makes this Peter Pan demographic tick - people like Lee Wheatley, a Londoner who regularly bounds across a stage, belting out tune...
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