Niche markets: How creativity helped Bozen Magic survive

Bozen – The Coronavirus and the lockdown hurt many businesses and crippled a lot of industries, for those operating in a niche market, it was a lot harder. Niche marketing targets a specific target audience with a particular offering, sometimes but not always, niche marketing is done in a smaller market, like Marco Mancassola does with tabletop games like Magic The Gathering.

For 38 year old Marc...