Niche markets: How creativity helped Bozen Magic survive
ENGLISH PRACTICE - Marco Mancassola operates with his Bozen based shop “La Fenice” in the small niche market of table top gaming. An interview on how the coronavirus has affected his business and on his plans for the future.
Bozen – The Coronavirus and the lockdown hurt many businesses and crippled a lot of industries, for those operating in a niche market, it was a lot harder. Niche marketing targets a specific target audience with a particular offering, sometimes but not always, niche marketing is done in a smaller market, like Marco Mancassola does with tabletop games like Magic The Gathering.
For 38 year old Marc...
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